If you anyway are determined to advertise your product without setting any goal then definitely you are wasting your money time and effort. Wasting money could be one aspect more you may be doing harm to your business. Advertising is more of an art than science. So advertising goals for your campaign should be consisted of target market, image you wish to give to your product, the product that you want to endorse and budget and right time for the advertising campaign are important points that one should follow in the advertising campaign.
The goal should be like as increasing sales, however, advertising directly does not increases sales instead it increases awareness and knowledge of the product. After increasing sale other important advertising goal should increased number of people visiting your retail shop or store. Also every campaign goal should not be detrimental only to sales sometimes it has also have some concentration on brand awareness too.
But before setting the goals for advertising campaign it is essential to have a proper research through traditional methods as well as on internet about your advertising campaign.
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